[FedCom] ICE launches redesigned website

[~Bill]

ICE launches redesigned website 
Features reorganized content, optimized for multiple platforms

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WASHINGTON -- U.S. Immigration and Customs Enforcement (ICE) launched its
redesigned official website Thursday. The site – ICE.gov – is optimized for
desktop computers, as well as mobile and tablet devices. It features a fresh
look and feel and reorganized content.
“When redesigning the site, we focused on our users – how they navigate
through content and what information they look for,” said Pedro Ribeiro,
assistant director of ICE’s Office of Public Affairs. “We then took that
information and applied it to the site organization.” 
Based on feedback from the public, site analytics and recommendations from
export Web design and architecture consultants, the redesigned site features
a “What We Do” section, separated into three categories: Preventing
Terrorism, Investigating Illegal Movement of People and Goods, and
Immigration Enforcement. This puts information about the agency’s operations
into greater context, not only providing details about the mission, but the
reason for it as well.
“Our goal for this redesign is to clearly define who we are, what we do, and
most importantly, why we do it,” said Ribeiro. “This new website meets that
goal - to better inform the American people of how we promote homeland
security and public safety.” 
In addition to re-organized content, the new site is fully optimized for
mobile and tablet devices, making it easier to access ICE.gov on the go. It
is also tightly integrated with a host of social media platforms so users
can easily share content. 
ICE.gov serves as a primary means to educate the public about the agency’s
mission, accomplishments and daily operations. The site attracts roughly
eight million visits a year from around the world. In the past calendar
year, visitors spent an average of three minutes or more per page and read
more than 1,400 original news articles about the agency. 
Visitors rely on the website for a variety of wide-ranging and vital
services, including law enforcement-sharing capabilities, detainee
locations, Freedom of Information Act documents and the international
student process, among other topics.
For more information about traffic to ICE.gov, visit the metrics page.
ICE is the principal investigative arm of the U.S. Department of Homeland
Security (DHS) and the second largest investigative agency in the federal
government.
ICE was created in 2003 through a merger of the investigative and interior
enforcement elements of the former U.S. Customs Service and the Immigration
and Naturalization Service.

U.S. Immigration and Customs Enforcement (ICE) is the largest investigative
arm of the Department of Homeland Security.
ICE is a 21st century law enforcement agency with broad responsibilities for
a number of key homeland security priorities. For more information, visit
www.ICE.gov. To report suspicious activity, call 1-866-347-2423 or complete
our tip form.
 
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U.S. Department of Homeland Security · Washington, DC 20528 · 202-732-4242